Friday, January 21, 2011

Category: advertising

Ever hear of E.D.?  That's erectile dysfunction.  How about Low-T?  It stands for low testosterone.  That's the new one for essentially the same thing.  I bet you learned about these "conditions" from television commercials.  Yeah, me too.  When you are educated about a topic by people who get paid lots of money to get you to buy their product, that's the education you get.  You have to question everything.  These guys don't get paid big money for nothing, you know.  I don't know if it is wrong to respect a person and hate him all at once.  But that's sort of where I am on this one.

The first commercial spot on television ever was an advertisement for Bulova, a clock manufacturer.  You had a simple reminder of the existence of the company and what it peddled.  Advertisements come in many, many styles today.  But the best/most devious ones you see on TV bare no resemblance to that first ad any more.  They don't seek to inform you of their product so much as trick you into buying it.  In the case of viagra, levitra, cialis, or whatever, all the boner pills had a major problem for the manufacturers.  There was no demand for them.  More to the point, they needed to solve a problem that was taboo to talk about.

Their first order of business was to convince the public that a reduction in sexual drive is a medical condition when in fact it is a normal part of aging.  The idea that a doctor should prescribe medication for it is absurd.  You may as well have your family physician prescribe botox injections, hair transplants, and vaginal rejuvenation surgery.  This is where the phony medical-sounding language comes into the picture. When the narrator of the advertisement tells you in an understanding voice that you may "suffer" from "erectile dysfunction", and "ask your doctor..." he is equating impotence associated with aging to a tooth ache.  Take our pills to cure you of this unfortunate ailment.  Do people "suffer" from sagging breasts or pattern balding?  What if I came up with a fancy name for wrinkles?  Would that mean that doctors should be prescribing face lifts to "cure" peolpe of this "condition" too?

And how are doctors diagnosing E.D. anyway?  When my mother asked my pediatrician long ago if I had allergies, he performed a battery of tests before prescribing medication.  Do guys have to prove their impotence?  Do doctors have dirty mags next to the tongue depressors and alcohol wipes to help them make an accurate diagnosis?

Or is this one just taken at your word?

Great system there.

Scoundrels.